Studio One was founded in 1975 by Sjamsidar Isa (Tjamy), Lily Salim and Prajudi Admodirjo who were all studying fashion in Germany at the same time.They all possessed individual talents and skills, and shared a common vision – to introduce ready-to-wear fashion in Indonesia. Fashion was considered a luxury in Indonesia at that time. There were no ready-to-wear labels in stores and outfits were still made-to-order ...
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