Ian Rush Launches ‘Garuda Indonesia & Liverpool FC Experience’ in Jakarta (+ Harlem Shake)

February 27, 2013 News & Articles 401 Views

Liverpool legend Ian Rush on Monday officially opened a new interactive Liverpool FC experience for fans in Jakarta as part of a joint initiative with Garuda Indonesia, the club’s official airline partner. The Reds are believed to have more fans in Indonesia than in any other country in the world and the launch of the ‘Garuda Indonesia & Liverpool FC Experience’ at the Garuda Indonesia Gallery in Senayan City mall is the latest move by the club to help increase engagement with supporters in Asia.

The move is also part of the airline’s efforts to improve service towards its customers, notably those who are loyal LFC fans, and has seen Garuda Indonesia transform part of their ticket sales store in Senayan City mall into a Liverpool-themed experiential gallery. The new venue, featuring LFC branding and life-size cut-outs of the players, will allow fans to watch LFC TV, the club’s TV channel, get their face painted, enter a unique Anfield photo booth and buy official club merchandise without having to pay heavy import taxes.