What is Twitter?
Twitter is an information network that brings people closer to what’s important to them.
Every day, millions of people turn to Twitter to connect to their interests, to share information, and find out what’s happening in the world right now. Anyone can read, write and share messages of up to 140 characters on Twitter. These messages, or Tweets, are available to anyone interested in reading them, whether logged in or not. Your followers receive every one of your messages in their timeline – a feed of all the accounts they have subscribed to or followed on Twitter. This unique combination of open, public, and unfiltered Tweets delivered in a simple, standardized 140-character unit, allows Twitter users to share and discover what’s happening on any device in real time.
For businesses on Twitter, the conversation is the canvas
It took Twitter three years, two months and one day to reach our first billion Tweets. Today, there are over a billion Tweets sent every three days. These Tweets represent conversations related to almost any topic imaginable.
For businesses and brands, these conversations provide a rich canvas and a powerful context in which to connect your messages and your brand to what people are talking about right now. It’s a canvas for telling engaging stories, for participating in cultural events, for broadcasting content, for connecting directly with consumers, and for driving transactions. Businesses can influence and participate in real-time conversations on Twitter to drive consumer action with integrated paid, earned and owned campaigns, delivering results throughout the marketing funnel.
Businesses can also use Twitter to listen and gather market intelligence and insights. It is likely that people are already having conversations about your business, your competitors or your industry on Twitter.
Twitter users have developed short-form syntax to make the most of 140 characters. Here are the fundamentals.
Once you’ve signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: “Glad your shipment arrived @janesmith!”
When you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.
If you want to privately Tweet to a particular
Users often prepend # to words in their Tweets to categorize them for others eg: “Check out our new products for the Fallhttp://t.co/link2 #fallsale” Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.