China Football Super League Jerseys by Nike
Nike have launched the 2013 new uniforms for the China Football Super League (CSL) teams. The sponsor started in 2011, which can be seen as the swoosh’s initiative in one of the fastest growing economy and football market. Looks like the scale of Nike’s awareness in China is getting bigger.
Here’s what Nike said about the New CSL Jerseys:
Nike’s new uniforms for all 16 teams of the China Football Super League (CSL) feature designs that speak to each club’s heritage and traditions, and utilize Nike’s latest apparel innovations. In addition the kits for the 2013 season are made with recycled polyester spun from recycled plastic bottles, a sustainable innovation that Nike first introduced in 2010.
The recycled fabric features Nike Dri-FIT technology and incorporates laser-cut ventilation holes, both of which promote cooling to help regulate the players’ temperature. In addition to the performance-driven technical design, each kit carries subtle cues tied to the team’s heritage, values, pride and the tradition of their respective home cities.
Zhu Qilin, General Manager of CSL Co. Ltd., stated: “The CSL has never ceased its drive to better players’ performance. To this end, performance-driven and environmentally-friendly team kits with the latest innovations are essential to ensuring our players perform their best. Nike, as the world’s No.1 sportswear company, has made a substantial contribution to the CSL with its design, solution and service for the athlete.”
The new uniforms for Guangzhou Evergrande, Beijing Guo’an and Shanghai Shenhua teams are of particular significance from a design and innovation point of view.
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